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Anyone can come up with a great story ideas. But it's the person with a great pitch who'll sell the idea and get the story made using the craft of storytelling. Pitching is a craft.It's not just about selling your ideas. It's about having a conversation, sharing a story with passion and enthusiasm. It's presenting information concisely, structurally and fluidly. The key ingredient to great pitch? 1.Preparation 2.Practice,practice,practice. 3. More practice. What is an elevator pitch? Why?Sample of story pitch.
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 What is it about storytelling that intrigues us? Is there a secret recipe to presenting a good story? Is the craft of storytelling exclusive to certain kind of people? Truth to be told, everyone is a storyteller regardless of whether the stories are good or not. It's in our DNA. The brain is hardwired for storytelling and this has been so since the days of cavemen. Mastering the knowledge can help you craft a persuasive narrative that wins hearts and mind. For Julian Friedmann,why stories matter and how to tell them better may not be as mysterious as it seems.He believes understanding that storytelling is more about the audience than the writer will result in better storytelling. In this TED Talk video he shares his experience working with writers. We all have ideas and we all have great story to tell whether it's to sell something or purely for pleasure. But like any good storytelling, you need an audience. And and as a storyteller, you'd want people to remember your stories. But what makes a story stick or memorable? There are many factors that audience are hooked to a story. Sometimes the story told are so bizarre that it's shock factor is so powerful that it sticks with you. But most of the time, audience get hooked to a story because it sometimes resonates with them. They feel connected to certain story because they have been in that situation before. They sympathise with the character or situation and in effect, are engage with the story. So one the thing you'd want to remember when coming up with idea for a story is to remember the audience. A good storyteller understands his or her audiences. Find a subject matter they can relate to in order to get them hooked. Once they buy into the idea or concept, then they will follow wherever the storyteller will take them. In this video, TV Producer Matt Chan shares his experience of how he does it with his show "hoarders". "use what you know, and draw from it" Disney films was a huge part of my life growing up. Still is. I would play " Pinocchio" video over and over until I remembered every single detail about the film. Back then we use VHS cassettes. Today, besides animation films from Studio Ghibli, PIXAR has consistently shared some of the most memorable story that not only appeal to children but adults alike. I was curious to know how PIXAR writers manage to come up with ideas that are fresh and relevant, while retaining the Disney magic. I discovered it through two books: The Pixar Touch by David A. Price and Creativity, inc. by Ed Catmull. What i find interesting is the "braintrust" session, the story department goes through during the development of any PIXAR story. It involves EVERYONE including John Lasseter , Ed Catmull (an engineer) , the staff, the other engineers, the directors...pretty much everyone. "Braintrust" function as a platform to discuss, critique, solve problem, offer suggestions for the story from anyone regardless of their positions or field. It's all about strengthening the story. Andrew Stanton is one of my favourite PIXAR director and by far WALL-e is my equivalent to Disney's Pinocchio. At least to me. This TED Talk video I discovered shed some light about his thought process of what makes a good story. What I thought was helpful was when he talks about drawing inspiration form his own personal experience. It's an important element because it provides a strong foundation of any story ideas. You can see how that is reflected in a lot of PIXAR animation. It revolves around the familiar. Audience seeks connection when they watch a film. So drawing from your own life experience would be a good place to start if you want to tell a good story. Highly recommended! I've alway been fascinated by Che Guevara, ever since i stumbled across an old picture of my father,wearing the iconic Che T-shirt during his student years. I never understood what it represented but visually, it looked cool. So started wearing them as well.
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